A Moonfall is Coming

A Moonfall Is Coming is an unofficial experiential campaign concept created for the release of Sarah A. Parker’s The Ballad of Falling Dragons. The campaign brings elements of the Moonfall world into real public spaces through guerrilla installations, immersive bookstore experiences, influencer mailers, social media content, and earned-media outreach. Each activation is designed to reward existing readers while creating enough visual mystery to attract audiences unfamiliar with the series. This project demonstrates my approach to publishing publicity, campaign strategy, brand activation, influencer relations, and visual storytelling.